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Last week we took a look at how climate scientists can communicate the science to policy-makers, so today in Part 3 we’ll look at how scientists can communicate directly with the public. Together these are a three-part series on how to communicate climate science to all three target audiences – other scientists, policy-makers, and the public.

Communicating with the public is actually the most important of the three target audiences, and the one that scientists are least likely to have spent much time doing in their careers. And that’s a shame because policymakers (notwithstanding the disproportionate influence of lobbyists and rich campaign donors) are most influenced by public opinion. It is the public who are the real drivers of change. It is they who give policymakers permission (or pressure) to take action. If enough of their constituents demand action, they will act.

But reaching out to the public is inherently more difficult for scientists. Scientists, like all professionals, have usually spent considerable time (and expense) getting specific education, training, and life experience in their area of expertise than the general public. In these days of specialization it seems we all have our expertise, whether it be in some climate related science, economics, brain surgery, law, plumbing, or bridge design. Each field builds up its own set of jargon, technical words that have specific meanings within their field but may have no meaning to anyone outside that field (or worse, mean something completely different outside the field).

So it’s critical to reach out to the public, but scientists have to do so in ways that can be understood and are meaningful. Here are a few examples, though this by no means should be considered an exhaustive list:

1) Speak at libraries, churches, schools, etc.: Talk about science in a church? Of course. I was recently in a church whose stained glass windows included one celebrating several of our greatest scientists – Albert Einstein, George Washington Carver, and others. Libraries, churches, and schools all have one thing in common – they are places where the community comes together to learn. Off to give a talk about your area of specialty.

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David J. Kent has been a scientist for over thirty years, is an avid science traveler, and an independent Abraham Lincoln historian. He is the author of Tesla: The Wizard of Electricity and the e-book Nikola Tesla: Renewable Energy Ahead of Its Time. He is currently writing a book on Thomas Edison.

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A few weeks ago we talked about how to communicate climate science to all three target audiences – other scientists, policy-makers, and the public. We touched on how scientists “do science,” i.e., through research, data analysis, conference attendance, and scientific publication. Today we’ll take a closer look at how scientists can communicate climate science to other scientists, including those scientists who specialize in other fields.

1) Publish the Research: As already noted, the main way for scientists to communicate the science to other scientists is to publish it in peer-reviewed journals. Doing so allows scientists to carefully lay out the premises, the methods, how the data were analyzed, the results, and the conclusions, all so other scientists can evaluate – and recreate – the work. I’ve discussed peer review in depth in previous posts. [Click on these links to read Part 1 (basics of peer review), Part 2 (when peer-review goes wrong),  Part 3 (abusing the system), and Part 4 (using the internet to bypass peer-review) of the series.] Once published, the research is further scrutinized, which may confirm or refute the work, and usually leads to more studies…and more publications. Many climate researchers, for example, have hundreds of peer-reviewed scientific papers (whereas most climate deniers have few, if any, peer-reviewed publications).

But think about the scientific publishing process for a moment. Like physicians, for example, where individual doctors may specialize in endocrinology, brain surgery, dentistry, or podiatry, scientists may specialize in astrophysics, archeology, biology, chemistry, mathematics, geology or dozens of other specialties. The more specialized the professional training and expertise, the greater the likelihood that a given scientist won’t be keeping up to date on advancements in other fields. A biologist is likely to have memberships and subscriptions to several biology-related organizations and journals, but may not be reading a physics journal discussing heat transfer in atmospheric systems.

This presents the dilemma that while journal publication is critical, it is largely focused on communicating with other scientists within your own field. That said, despite the tendency toward greater specialization, there is also a greater need for multidisciplinary collaboration. For example, ecologists looking at migratory patterns will see that those patterns are being modified by climate changes.

So how does one reach out to scientists in other fields?

[Continue reading at The Dake Page]

The above is a partial cross-post of a full article on The Dake Page. Please click on the link above to read further. Thanks.

David J. Kent has been a scientist for over thirty years, is an avid science traveler, and an independent Abraham Lincoln historian. He is the author of Tesla: The Wizard of Electricity and the e-book Nikola Tesla: Renewable Energy Ahead of Its Time. He is currently writing a book on Thomas Edison.

Follow me by subscribing by email on the home page.  And feel free to “Like” my Facebook author’s page and connect on LinkedIn.  Share with your friends using the buttons below.